Targeting our in-depth data set via RegitData, we performed as well as BMW’s own first party data.
Our Objective
BMW tasked us with helping them get in touch with 5 Series competitor drivers to tell them about the launch of the new BMW 5 Series.
"We have worked with Motoring.co.uk for a number of years. More recently to let [their users] know the latest information about BMW Cars, an activity which has shown strong results and in some cases has performed as well as our own data. This is definitely something we will be looking to continue."
BMW Marketing Team
The Challenge
  • To create an email campaign to announce the launch of the new car and create awareness for competitor owners.
  • Email to be sent over a 2-month period (one at beginning of December and one at the end of January).
  • Drive users through to BMW website and encourage engagement.
The Solution
Create an email campaign in partnership with BMW to encourage prospects to discover more about the BMW 5 Series as well as booking a test drive.

Target our premium competitor owners as well as those who have displayed interest via on-site behaviour over the past 3 months.
.cls-1, .cls-2, .cls-3, .cls-4, .cls-5, .cls-6 { fill: #fff; } .cls-1 { filter: url(#filter); } .cls-2, .cls-3, .cls-4, .cls-5, .cls-6 { fill-rule: evenodd; } .cls-2 { filter: url(#filter-2); } .cls-3 { filter: url(#filter-3); } .cls-4 { filter: url(#filter-4); } .cls-5 { filter: url(#filter-5); } .cls-6 { filter: url(#filter-6); }
The Results
  • Overall open rate of 33.3% and click to open rate of 13.4%.
  • Strong results across both campaigns with interestees engaging more with emails.
  • Some of our data performed as well as BMW’s own first party data.
Reach
We matched over 15,000 potential BMW 5 Series prospects.
Response
Some of our data performed as well as BMW’s own first party data.
Relevance
Overall open rate of 33.3% and click to open rate of 13.4%
Any other questions?
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