Deploying RegitData to support RegitAds Cross Device Ad Formats, we targeted orphan car owners and CTR increased 150%.
Our Objective
Toyota's aim was to identify orphan owners who had been lost of the network and drive them to ‘My Toyota’.
The Challenge
  • Alert and inform users about Toyota’s servicing products and promote the ‘My Toyota’ owners’ area.
  • Drive targeted brand owners to ‘My Toyota’ where they can register their vehicle.
The Solution
Using Cross Device Ad Formats and in-feed alerts, Toyota were able to reach over 60,000 brand owners who had signed up for their own personalised hub.

We produced a series of educational Sponsored Content specifically around franchised vs. independent servicing, promoting the benefits of Toyota servicing within.

We targeted Toyota owners who were in-market for a Service or MOT with in-feed alerts driving them to the editorial content.
The Results
  • We served over 370,000 ad impressions to Toyota users on-site.
  • Our MPU had high interaction, with 0.36% CTR.
  • Overall average campaign CTR was 0.20% across multiple ad formats.
  • After sending 3,000 alerts to in-market Toyota owners, directing them to the editorial content we saw a 150% uplift in Display CTR.
Reach
Toyota were able to reach over 60,000 unique owners who had registered on-site.
Response
Strong performance across the board with MPU averaging at an industry high 0.36% CTR.
Relevance
Activating data led targeting enabled us to deliver the most relevant media and message to our users.
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