Combining our deep data set with RegitAds Cross Device Ad Formats, we identified 425k users and exceeded the client’s expectations.
Our Objective
Toyota wanted to complement their scrappage campaign with digital display activity. We were tasked with reaching users who own vehicles that were eligible for their offers.
The Challenge
In the final quarter of 2017, many brands launched their own versions of a scrappage scheme. Knowing that the they could leverage our unique data set, Toyota approached us with a view to targeting the following owners with scrappage offers:
  • Vehicle is more than 7yrs old.
  • Current owner must have owned vehicle for at least 6 months.
  • Petrol and diesel cars only.
The Solution
Within our customer data platform (CDP), we identified 425k registered petrol & diesel owners with vehicles built before 31st December 2009 & who had owned the vehicle for 6 months or longer.

As our CDP integrates with DfP, we were able to we were then able to target these users across the site, no matter the content they were reading with standard IAB display units.
.cls-1, .cls-2, .cls-3, .cls-4, .cls-5, .cls-6 { fill: #fff; } .cls-1 { filter: url(#filter); } .cls-2, .cls-3, .cls-4, .cls-5, .cls-6 { fill-rule: evenodd; } .cls-2 { filter: url(#filter-2); } .cls-3 { filter: url(#filter-3); } .cls-4 { filter: url(#filter-4); } .cls-5 { filter: url(#filter-5); } .cls-6 { filter: url(#filter-6); }
The Results
  • We reached over 230,000 users onsite.
  • Overall average campaign CTR was 0.19% across multiple ad formats.
  • Delivered a CPA of just over £5.
Reach
Toyota were able to reach over 230,000 unique owners who had registered on-site.
Response
Strong CTR and low CPA at just over £5.
Relevance
Our targeting capabilities enabled us to serve ads to only those eligible.
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